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Mind the
Machine

A social issue campaign designed to inform the public the realities of contemporary automation in relation to future employment.

Data and research about Artificial intelligence laid the foundation for the social issue campaign. The juxtapostion of an ominous glowing mark with friendly messaging helped convey the two potential outcomes of future AI. The Logotype illustrates the adaptive nature of AI, and machine learning methodologies it relies on.

Brand Development
Graphic Design
Creative Direction