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This branding system for a Texas-based private company is developed to resonate with their brand promises of safety, professionalism, quality, and service. Unlike other high-speed rail projects, they are backed by private investors and not public funds.

The curved “A” with its slanted stature imitates the forward moving and aerodynamic body of a high-speed train. The logotype’s letterforms are set in caps to further solidify the brand’s presence.

Brand Development
Graphic Design
Creative Direction